NRL sign new TV deal to remain on the Nine Network for the next six seasons

20-12-2021
4 min read

The NRL's free-to-air broadcaster will remain at the Nine Network until at least the end of the 2027 season.

The five-year, $575 million deal will keep rugby league tied to Nine for its fourth decade by the end of the deal.

The deal means Nine will continue to broadcast three matches per round and have exclusive rights to the State of Origin series and grand final. All three Origin matches will be played on Wednesday night from 2023.

"Today is an exciting day for our fans with the free to air broadcast deal of the NRL Telstra Premiership, NRLW and Ampol State of Origin locked in until the end of 2027," ARLC chairman Peter V'landys said.

"This is more than a broadcast deal, it’s a partnership to grow rugby league using all of Nine’s media platforms – television, radio and print.

"It was a priority for the Commission to secure the long term future of the game. In doing so it was important to ensure that a long term partnership reflected the Commission’s desire to grow the game at all levels, to invest in innovation and to ensure we have a partner that can help grow the game from participation to pathway competitions and premierships.

"I want to thank Nine Chairman Peter Costello and Chief Executive Mike Sneesby for their commitment to rugby league and loyalty to our game, the most watched sport in Australia this year.

"Nine has been a loyal partner for 30 years and I’m delighted that that partnership will continue until at least 2027.

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"The Commission has now secured increased commitments from all three broadcast partners until the end of the 2027 season. These long term deals highlight the strength of our game and the confidence broadcasters have in investing in rugby league.

"Broadcast deals generate the largest revenue for our game and having all three broadcasters committed until 2027, at a record level for the game, provides long term financial certainty to invest and plan for the game’s future and the futures of our clubs."

The deal will be for an average of $115 million per year with an extra $15 million of non-cash services provided.

Nine’s last deal with the NRL was worth $925 million for rights to all matches, with the commercial network then sub-licensing five games per week to Foxtel. Nine’s annual NRL fee dropped to AUS$115 million per year, plus AUS$10 million in contra advertising, after it sold on a portion of the contract to the pay-TV network.

The pay-TV and FRA deal now both expire in 2027.

"We’re committed to ensuring our fans right across Australia continue to have access to our biggest games live on free to air television and streaming platforms," NRL chief executive Andrew Abdo said.

"We are also looking forward to working closely with Nine to create innovative ways to enhance the viewing experience and take fans watching at home inside our venues to experience the tribalism at our games.

"Part of this deal is ensuring we work together to grow the game and provide greater exposure to all levels of rugby league across a variety of media platforms. That’s an exciting outcome for our fans and our participants."